Unless you’ve been living under a rock, you know what Black Friday is. It is the Friday following Thanksgiving Day in the United States. This year it will be on November 27.
Since 1952, the day after Thanksgiving has been seen as a beginning day for Christmas shopping. This dates back to 1952. However, it was not always known as Black Friday, but this term became popular in the last few decades. While the term Black Friday was first applied to a financial crisis and the crash of 1869, it is nowadays used to refer to the day when many retailers offer large discounts for their products.
This has been the busiest shopping day in the United States since at least 2005. Many stores have started to open on this day at midnight, such as Target, Kohl’s, Macy’s, and Best Buy, while others open at 8 pm on Thanksgiving Day.
Lots of shoppers want to be at the front of the line to ensure they get the best spot so they can find the best deals before they are sold. Thus, many of them camp out for several hours waiting for the stores to open. For many, this is the best shopping day for Christmas presents as it is the last major holiday before Christmas. Also, many employers give their employees this day off as part of the Thanksgiving weekend. Many retailers are investing a lot of money in promotional campaigns to generate more sales both online and offline. However, a number of websites go down as the incoming traffic is simply too big.
Modern Black Friday
Each year, Back Friday is getting more and more popular. Businesses earn more and more money as more people participate. Today, it is not only a US phenomenon. Black Friday has become a global phenomenon. Just so you get the main idea behind the business of Black Friday, here are some statistics and revenue this day has brought to businesses:
In 2019, Black Friday sales amounted to $7.2 billion, which is a 14% increase compared to the year before. In 2018, it brought in $6.2 billion.
Globally, according to Salesforce, the sales hit $20 billion.
There is a 16% increase in first-time users of the top shopping apps as well as a 9% increase in the overall number of shopping app downloads. Moreover, 56% of all digital orders were done on mobile, which is an increase of 35% from last year.
Potential of mobile apps and digital
Many businesses saw the potential to earn even more if they improve their mobile apps and create a better user experience. Since people have less patience and expect everything now, businesses need to ensure everything is working perfectly if they wish to sell their products.
For example, Amazon had the most new downloads and gained about 115,000 new users. Walmart was second with 95,000 new users, which is a growth of almost 40%. Mobile traffic accounted for 68% of all traffic on Black Friday and 54% of all orders came from mobile devices.
Overall, having a well-designed digital and mobile strategy for Black Friday deals is EXTREMELY IMPORTANT.
When we look at this year’s Black Friday, it is expected that mobile and digital will be even more important, due to the global pandemic of COVID-19. Therefore, you would want to advertise your discounts and sales effectively and on the right channels. This can be done in several different ways, either on different social media channels, your own websites, or on your affiliate’s websites, by advertising your deals on Google Ads, or even with the help of some plugins.
Just pay attention to many cool sales that are coming up to get the best deals!
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