Some social media platforms and networks allow various user interactions such as posting content and voting. If you haven’t heard, Reddit is a social network where users post content like pictures, text, and links.
Basically, it serves as a powerful discussion website with great marketing potential since it is the fifth most visited web in the world. It is divided into different so-called subreddits which refer to specific forum topics where people exchange thoughts and opinions. For a successful Reddit marketing strategy is important to distinguish between the two types of content: link posts and text posts. Link posts let users connect the other sites’ media like images and videos.
On the other hand, text posts let users submit any form of text like a story or a comment. Reddit is a great resource for digital marketers, but as with anything else, successful use requires a well-developed strategy. Marketing is not only about the dissemination of content that promoted your brand or business. Let’s talk about the best 7 Reddit marketing strategies.
Make your profile credible
First and foremost, make a credible profile. Anyone can make an account, right? However, keeping it real is crucial. Make sure other creditors and a wider audience know your profile is real and credible. To make your profile more and more credible as time goes make sure you post meaningful content on relevant threads. The first step is to create a Reddit profile that showcases you as a real person.
If you want to earn more credibility, start posting meaningful comments and links on relevant threads. Karma points are given to those who are recognized as Reddit community builders. Experts suggest that one should get some karma points before putting up original content because Reddit marketing appreciates a stable and valuable community.
Relevance – finding appropriate subreddits
Reddit consists of numerous small communities called subreddits. Each one ties to a particular topic or subject controlled by the mode. One of the key aspects is to involve in subreddits relevant to your business.
If you are a web developer then r/webdevelopment sounds relevant to your niche. Involving in subreddits with links and comments builds you a name in the community. With time you might as well become an expert on such subjects. Bear in mind that not all subreddits carry the same popularity.
Popular ones can bring you more traffic, but experts in the field say that targeting niches is the most effective for conversions and that’s exactly what you need.
Content quality – give them what they want
The quality of the content is key to a successful Reddit marketing strategy. Social media is a source of fresh information. For that reason, you should focus on sharing meaningful and relevant content. If you get enough upvotes, your content will end up on the Reddit homepage. When you pick your subreddits have a deeper look into what people share. Posting content that is relatable will promise you a good Reddit marketing strategy. Note that each subreddit functions under its own rules, so make sure you don’t violate any of them.
Some new Redditers often make mistakes because they indulge in spamming. As we mentioned above, each subreddit runs under specific sets of rules and regulations and anything that you post that is in conflict with the rules will get penalized.
In that sense, it is clear that Reddit asks for careful threading. Experts advise that you do not overwhelm the audience with promotional content. Simply, do not share the same content on different subreddits. Instead, try sharing some meaningful and interesting posts that will be interesting for others.
Consistency is also important. If your goal is to build social media marketing machinery you should not wait to get your hands on Reddit – regularly! One should not wait too long to make a post. Rather, stay active and provide the answers to questions you found in targeted subreddits. In the long run, this will contribute to the growth of both your credibility and your brand.
Capitalize on “Ask me anything”
Another interesting way to make the audience engage with your content is the “Ask me anything” feature. It is also a great way to get a quality insight into the needs and concerns of the audience. The input will help you understand what is desired or what the public is looking for. Increased engagement of users will help you get a better position for your brand and reach the audience that is your true fans and followers.
Familiarize with Reddit Ads
Exploring advertising opportunities on this platform can help you take your content to the eyes of the audience faster. Social media marketers have the option to choose between link ads and text ads. Link ads take visitors out of Reddit. On the other side, there are text ads, which can contribute to higher engagement of readers since they can contain both text and links. Ads generally can bring enormous web traffic. You can get creative and offer your audience discounts on certain products.