Search Engine Optimization (SEO) is the cornerstone concept of any digital marketing team or any person who wants to promote anything at all on the internet. It is the first direct action you can take to interact with a consumer. It is fitting that you can learn all you need to know about internet searches on the internet, thanks to the thousands of websites and videos of informational material about SEO. However, as the famous saying goes, the first step is the most difficult. We’ll go over the basics and point you in the right direction to complete Search Engine Optimization.

Why Learning SEO Is Crucial

SEO is the concept of fine-tuning your website to increase its ranking with the Google search engine algorithm to make it appear higher on the list. It is estimated that 99% of people searching on Google interact with links only on the first page, so increasing your website’s ranking within certain search parameters is one of the most substantial marketing strategies you can utilize. There are certain key concepts, such as keywords, backlinks, content quality, traffic type, and conversion techniques.


These concepts are constantly evolving. For example, in March 2024 Google announced that they had updated their algorithm. So, a solid introductory education in SEO is crucial, and there are thousands of pages of this introductory content to sift through. So, how do you know which ones are the right path?

Where to Find Quality Information

An excellent option for a beginner to sort through all the content is to find an SEO academy. The huge upside, they have already combed through all the extra information and created manageable curriculums for you to follow.

Many also offer beginner courses for free! Some of the best are Yoast SEO Training, Ahref’s Academy, as well as the courses offered on Hubspot. The courses are exceptionally good for those who need feedback and support from experts with a proven record of success.

Another good option is to pick up a book about SEO. There is a large pool to choose from, though, so you’ll want to do your research. It’s safe to assume that the books at the top of the list are high-quality because they’ve achieved high Google search rankings thanks to their mastery of the concepts!

If you are looking for information on specific concepts and techniques or prefer creating your own curriculum, you want to find blogs that you can trust from people who have done SEO work before. Search Engine Journal or SEO Blog by Marie Haynes are two of the biggest options out there. They’ve gotten that way because they both know how to teach information and because they know how to use SEO techniques to build their brand.


SEO is an extremely important skill to learn for any marketing professional, business owner, or someone looking to change career fields. It’s so important to the massive eCommerce field that it is one of the most secure fields to get into. By finding high-quality information to set the foundation, you’ll guarantee that as the advanced techniques continue to evolve and change, you’ll be one ahead of the competition.