Employees of nonprofit organizations are usually busy with a lot of tasks and can’t really focus on creating advanced marketing campaigns. Another thing is budget, a nonprofit organization usually doesn’t have a huge budget that can be dedicated to promoting the idea. That is why email marketing is a common and effective way to promote a nonprofit organization.
Donors are the biggest thing that keeps nonprofit organizations going, without them the organization wouldn’t be able to afford anything. It’s important to be able to communicate with regular donors and also to be able to find new ones.
Using email is an easy way to attract more donors for your nonprofit organization, so you can reach your goals more easily. There are a lot of things to consider though, or you will just end up in the spam folder with low chances of anyone actually even reading it.
Companies get a lot of spam emails daily, so you will have to show in your email that you’re legit. Your email needs to be professional and have some proof of who you are and what you’re doing.
What Should Emails Contain?
There are a few types of emails that are most commonly used by nonprofit organizations.
The first emails are those you send to introduce yourself to new potential donors. You will want to explain your ideas and visions. The donor will be more interested if he knows how his money will be used.
If you get a donation, you will need to send a thank you email that will show appreciation and show the donor that he did something good. This will make him more likely to donate again.
Creating a mailing list with your donors is highly important as it will enable you to build relationships with them and you will be able to share all of your achievements with them. Send stories about your achievements and future plans, educate them about why you’re doing what you’re doing and show them how they can help too. Maybe even send statistics about what you’re trying to improve in the World.
Keep in mind that all of these should seem personalized as much as possible. Use the recipient’s name and show that you’re actually trying to talk to them.
There are numerous email tools available in the industry. However, instead of choosing a regular email tool, a specialized email marketing tool for nonprofits is available. This tool makes it easy to send emails and track the performance of your emails. It allows you to manage all your members in one place and engage with them directly on the platform.
Some Tips
First of all, create a mailing list. Creating a mailing list will allow you to regularly communicate with donors and show them that you really care. Don’t just try to ask for money, but actually work on sharing your story with them so you gain their support.
Try to send personalized, text-based emails so that it’s less likely they will end up in the spam folder where nobody is going to read them. Don’t add useless sentences, keep it simple and to the point. You don’t want to waste anyone’s time. They’re more likely to ignore it if it’s some long email that doesn’t benefit them at all.
Don’t ask for too much, too soon. Build a relationship with potential donors and show them how they can help the World be a better place. Nobody is going to give you a lot at first, and everybody is going to be careful about being scammed. Most emails sent every day are scam emails, so it’s understandable that most people will be suspicious.