A QR (Quick Response) code can store valuable information about your business. The purpose of using a QR code for marketing is to make it easy for prospects/customers to access that information instantly. But, like anything else in digital marketing, QR codes are also evolving. Today, you can create QR business cards that can be even more powerful. In this blog post, you’ll learn why you should use a QR business card instead of a QR code that redirects to a single URL. Let’s dive in.
A Little About QR Codes
If you’ve ever scanned a QR code to access certain information, you’d know what it looks like and how it works. You just have to point your mobile phone’s scanner at it. QR codes work because they bridge the gap between traditional and digital marketing. For instance, you can place a QR code on your shipping package and make it easy for customers to land on your Google reviews page.
About QR Codes for Links
In offline marketing, using a URL, whether short or long, adds friction in your customers’ journey. This is because they have to type in the URL manually. By using a QR code, you can make their life a lot easier since all they have to do to visit a URL is point their mobile camera at the QR code.
Limitation of Using QR Code for a Link
A QR code, when used for a link, simply redirects someone to a landing page. The problem is people are generally hesitant when visiting a link online. Plus, what if someone doesn’t want to visit your website? Maybe they want to connect with you on social media. Thankfully, there’s a perfect alternative. A QR business card.
What’s a QR Business Card and Why Is It a Better Option?
A QR business card is like a traditional business card. It has your business’s information on it, such as your phone number, email address, social media pages, etc. The good news is creating a QR business card isn’t much different than creating a QR code for a link. Probably the only difference is that you’ll have to fill out the details about your company or business. And this will depend on what you want to hide behind your QR business card. So, if you’re using a QR code to redirect users to a link, consider switching to a digital business card as it provides so many attractive features.
wHow to Create QR Code (And QR Business Card)
Now that you know why create a QR code for a business card, let’s dive into the practical part.
Start by visiting www.business-qr-code.com and registering your free account.
You’ll get a code on your provided number for verification. The next step would be to add a company profile.
Fill up the required fields with relevant details.
As you can see in the screenshot above, you can download your QR code as a PNG or SVG.
The service has a lot of other attractive features, including the ability to send notifications and emails to people who’ve scanned your QR code once. You can create a follow-up sequence to nurture your audience and build long-term relationships. Here a couple of powerful use cases of Business QR Code:
Create QR Code for Menu
This means when someone scans your QR code, they get redirected to a digital menu. It’s a perfect opportunity for restaurant or cafe owners to streamline their customers’ experience.
Create QR Code for Accepting Payments
No matter what type of local business you run, you can use a QR code to accept payments from customers. This way, you eliminate the need for your customers to carry their cards and cash. All they need to do is scan the QR code and pay via their mobile phones.
Create QR Code for Your Google Reviews Page
Positive reviews from existing customers can work wonders when it comes to building trust as a local business owner or a service provider. On the other hand, negative reviews have the exact opposite effect. Even a single negative review can push some potential customers away. Business QR Code helps you get positive reviews from satisfied customers. It does that by taking private reviews before directing customers to your Google reviews page. If someone’s happy with your business, they get redirected to the review page. This helps you avoid negative reviews, keeping your Google profile strong.
How to Use Traditional Marketing to Promote a QR Business Card?
When it comes to promoting a QR business card, you need to follow the right eyeballs. Think about where your target audience hangs out or spends time. Be sure to add your QR code to all your marketing assets, such as:
- Flyers
- Posters
- Mails
- Etc.
If you’re an e-commerce business, the shipping package is a perfect place to add a Google review QR code. Create QR code for your Google reviews page and add it to your shipping package. You can also add your virtual business card on every table in your cafe/restaurant.
So, when someone scans this QR code, they’ll automatically be redirected to your digital food menu. You can even let visitors select and order their food through that digital menu. Moreover, if you want your in-store customers to leave you positive reviews, you can create QR code for your Google reviews page and add it on the counter.
Conclusion
Create QR code for a link and you only have the option to redirect your prospects to a single link. A QR business card lets you direct high-quality traffic to multiple links (E.g., your social media pages, blog posts, and service pages). Plus, you can add any piece of information you think can convert a prospect into a lead or customer.
When you can give your prospects multiple options to connect with your business for free, why limit yourself to a single URL? Create a QR business card and connect with your target audience on a much deeper level with notifications and email follow-ups.
Take your QR marketing to the next level by registering for a free Business QR Code account!