Adding a link to your TikTok bio is a great way to drive traffic to your website, online store, or any other platform you’d like to promote. Whether you’re an influencer, a business owner, or just looking to share more with your followers, this feature can be incredibly useful. In this guide, we’ll walk you through the process step by step.

Why Add a Link to Your TikTok Bio?

TikTok allows users to place a clickable link in their bio, making it easy for followers to visit external sites. Here are a few key benefits of using this feature:

  • Increased engagement: Direct your audience to your blog, store, or portfolio.
  • Better monetization: Promote affiliate links or drive traffic to sponsored content.
  • Enhanced connectivity: Link to your other social media accounts for cross-promotion.

Step-by-Step Guide to Adding a Link

Follow these simple steps to add a link to your TikTok bio:

Step 1: Switch to a Business Account

Currently, TikTok only allows business accounts to add clickable links in their bio. If you’re using a personal account, you’ll need to switch:

  1. Open TikTok and go to your profile by tapping the Profile icon in the bottom right corner.
  2. Tap the three-line menu in the top right corner.
  3. Select Settings and privacy, then tap Account.
  4. Choose Switch to Business Account.
  5. Follow the prompts and select a category that best represents you.

Once your account is switched, you’ll be able to add a clickable link.

Step 2: Edit Your Profile to Add a Link

Now that you have a business account, it’s time to add your link.

  1. Go to your TikTok profile.
  2. Tap on Edit profile.
  3. Look for the Website section (this may not appear immediately—ensure your account is fully switched to Business mode).
  4. Enter the URL you want to share.
  5. Tap Save.

Once saved, the link will be visible under your bio.

Step 3: Optimize Your Bio to Encourage Clicks

Simply adding a link isn’t enough—you need to encourage your followers to click! Here are some tips:

  • Use a call-to-action (CTA): Write something like “Check out my latest blog post!” or “Shop my products now!”
  • Keep your bio concise: Make it clear why someone should click the link.
  • Use emojis: Emojis can make your bio visually appealing and easier to read.

What If You Don’t See the Website Option?

If you don’t have the option to add a website link, here are a few possible reasons:

  • You’re using a personal account: Double-check that you’ve switched to a business account.
  • Your region may not support links: TikTok rolls out features gradually, and not all regions have this option yet.
  • Your account may not meet the criteria: Some users report that only certain categories of business accounts get the feature.

Alternative: Use a “Link in Bio” Tool

If you don’t have access to TikTok’s official link feature, don’t worry! You can still direct your followers to multiple links using services like:

These tools create a single link that leads to a webpage where you can list multiple links.

Final Thoughts

Adding a link to your TikTok bio is a simple yet powerful way to grow your audience and drive traffic to your desired destination. Whether you’re promoting a website, shop, or social media page, leveraging this feature can help you make the most of your TikTok presence.

Give it a try today and start directing your followers exactly where you want them to go!