No matter how big or small a project is, when it comes to the website, clients are often skeptical about the direction their web developers are taking. They want to stay in the loop, get proactive notifications about the progress, and also be able to chip in while it’s all in progress. But their need to be notified also often leads to an imbalance in project management for web developers, getting carried away in the loop of continual feedback and discussions.
This is where using email marketing notifications can come in handy. In this post, we’re going to look into the benefits of keeping clients informed through emails to enhance transparency and maintain strong client relationships without compromising on project timelines.
Why should web developers use automated email notifications
Here are some benefits of weaving automated email notifications into your WordPress site management project:
- Enhanced transparency: Regular updates provide clients with visibility into the project’s progress. The transparency helps reassure clients that their website is being actively monitored and managed for its best performance.
- Timely information: Automated notifications about crucial site updates reduce the risk of miscommunication that may impact business operations for the client.
- Streamlined communication: Email notifications can also help developers streamline communication around different project aspects without manual intervention.
- Improved client relations: Regular and proactive updates without being nudged lead to stronger client relationships, reducing the back and forth during the project.
- Efficient operations: Email automation reduces the need for manual updates and follow-ups, giving web developers more time to manage projects for multiple client websites.
What are the types of email notifications for WordPress site management
To ensure you cover the entire project management scope, we recommend setting up the following email notifications:
1. Site resets
If you’re setting up a site reset to address performance issues, security breaches or make significant updates, set up an automated email to inform clients. Include details on what you’re doing, why it is important, its impact on site functionality, post-reset follow-up actions, and provide assurance.
2. Snapshot creations
Snapshots or backups are essential for site security and data recovery on WordPress. By automating email notifications you can inform the clients about the latest backups and assure them easy restoration when required.
3. Critical updates
In case you’re making critical updates like changes to WordPress core, themes, plugins, or security patches, use automated email notifications to keep clients informed. These emails should include details on the site functionality, the latest developments and changes, and if any further coordination is required for additional adjustments to ensure a seamless site operation.
How to set up email marketing notifications for WordPress site management
To effectively set up automated email notifications, you will need to weave them into your project workflow:
1. Choose an email marketing platform
Select an email marketing platform that offers one of the best WordPress plugins to make getting started easy. This will ensure you don’t have to set up a different framework to automate the notifications and the emails can be triggered by the changes you make to the client CMS.
2. Set up automated workflows
Next, understand the crucial milestones across the project and the types of email notifications that your clients expect. Use the email marketing software to set out notifications for site resets, snapshot creation, and update announcements. It’s also recommended to set up follow-up emails on each to report impact and progress or seek client feedback.
3. Personalize content
Go beyond industry jargon to educate your clients about the updates by including additional resources and success stories relevant to them. Personalize the emails further by including client-specific details like the name of the project point of contact, site name, descriptions, and more. 74% of businesses attribute targeted personalization as the reason for increased customer engagement as well.
4. Monitor and optimize
Regularly monitor the performance of your email notifications. Track metrics such as email open rates, click-through rates, and more importantly, client feedback. Use these insights to optimize your email notifications further to meet client expectations.
5. Maintain regular communication
Automating email notifications keeps your clients up-to-date about the project’s progress. But also schedule regular check-ins with your clients to strengthen your relationship with them. This can be done by offering to schedule a quick call through the automated emails when you report major updates.
Conclusion
Emails have always been used for running promotions, scheduling meetings, or sending out project updates. Automating these email notifications can bring more efficiency to WordPress site management projects.
As web developers focus on the project, these notifications can easily take care of keeping clients up-to-date, enabling successful collaboration.