For businesses, stand exhibition means a perfect chance to promote their goods and services, as well as get acquainted with the key figures from their respective industries as well as potential customers. However, one of the major difficulties during such events is the issue of how to be unique among other competitors.
Here are several proven techniques that would help grab people’s attention and make them take a second look at your stand.
1. Engaging stand design
Your stand design is the first thing attendees are likely to see, therefore it has to be visually impressive, and should correspond to your company’s image or brand. Unless you have global experience specialists helping you with your stand, consider the following elements:
Color and Lighting:
Usually, colors which attract the eye must be used together with proper lighting. Luminaires, spots and backlights can make your stand more welcoming.
Layout:
Design a welcoming environment. Do not overcrowd the space, and make sure that enough walking space is provided for the observers.
2. Interactive elements
It is also necessary to use interactive tools to attract attention to the stand and make the company recognizable. These can include:
Touchscreens and tablets:
Employ these for product promotion and showcasing, virtual tours or for gathering visitor details.
Games and competitions:
These can include simple games or contests so that the visitors at your stand are engaged.
3. Live demonstrations and presentations
Lectures and performances are effective techniques for the promotion of your products or services because they allow people to see your offering in use. They provide an opportunity to:
Highlight unique features:
Demonstrate the function of your product and point out its advantages as if you are doing a live show.
Create a schedule:
This is more so if the demos are in a public area, be sure to publicize your demo schedule before the event and during the event.
4. Professional and approachable staff
Your staff is one of the most important assets when it comes to the execution of your stand. Ensure they are:
Well-trained:
Arm them with all the information that they need to know about your products, services, and firm.
Approachable and friendly:
It will be useful to explain to them they need to be active and make guests feel comfortable.
Professional in appearance:
You can also promote branded attires, especially for your working team, for them to look presentable and of one company.
5. Promotional giveaways
Articles for free circulation could make people visiting your stand pay attention to your stand and carry with them a constant reminder of your company. Consider the following:
Relevance:
If you are picking items from the list, pick those you feel will be more beneficial to your business or organization’s line of business. For instance, the tech industries may use gestures such as offering flash disks or portable chargers.
Make sure that all the items that you give as giveaways are imprinted with your logo and phone number or address.
Conclusion
With the help of these strategies, more visitors are likely to be attracted to your stand at any exhibition, which would subsequently help you to accomplish the goals desired for your brand. Whether you want new customers, you want more customers to recognize your brand or you want to meet new industry people, the uniqueness of your stand at an expo is the ticket to success.