Webflow: How to Make a CTA Button Outside of the Menu?

Creating an effective Call to Action (CTA) button is one of the most important elements in web design. A CTA button prompts visitors to take specific actions, such as signing up for a newsletter, making a purchase, or contacting your business. While many websites feature CTA buttons inside the navigation menu, placing a CTA button outside of the menu can help it stand out more and drive more conversions. In this article, we’ll walk you through the steps of how to design and position a CTA button outside of the menu in Webflow.

Why Place a CTA Button Outside of the Menu?

Placing a CTA button outside of the main navigation menu can make it more visible to your visitors. When strategically placed in high-traffic areas, such as the header or at the top of a page, this button can grab users’ attention quickly. The goal is to make the CTA more accessible and ensure it’s noticed immediately, without requiring users to navigate through the site.

Advantages of placing a CTA button outside of the menu include:

• Increased visibility: By positioning it in a prominent location, such as in the header or floating on the side, users can easily spot it.
• Enhanced conversion rates: A CTA that stands out is more likely to be clicked, increasing conversions.
• Improved user experience: It provides an intuitive way for users to take action quickly, without navigating through different sections.

Steps to Make a CTA Button Outside of the Menu in Webflow

Webflow offers a user-friendly interface for building websites without needing to write any code. Follow these steps to add a CTA button outside the menu on your Webflow project:

1. Set Up Your Webflow Project

Before you begin, ensure you have a Webflow project set up and that you’re in the Designer view.

• Step 1.1: Open your Webflow project and go to the page where you want to add the CTA button.
• Step 1.2: In the Designer mode, ensure your page layout is ready, with your navigation menu in place (or wherever you’d like to add the button).

2. Create a New CTA Button

To create a new CTA button outside of the menu, you will need to position it strategically on the page.

• Step 2.1: From the left panel, drag and drop a Button element from the Add Panel onto the canvas.
• Step 2.2: Customize the button text to match the action you want the user to take (e.g., “Get Started,” “Sign Up,” “Learn More”).
• Step 2.3: Style the button according to your design preferences. You can adjust the font, size, color, background, and border-radius to match your brand’s aesthetics.

3. Position the CTA Button Outside the Menu

Now that you have your button, it’s time to position it outside the menu. There are a few ways to do this, depending on where you want the button to appear.

Option 1: Floating CTA Button

A floating CTA button is a popular choice for visibility. It sticks to the side or bottom of the page, even as the user scrolls.

• Step 3.1: Select the button you created and go to the Position settings in the right-hand Style panel.
• Step 3.2: Set the position to Fixed. This ensures the button stays in place on the screen as the user scrolls.
• Step 3.3: Adjust the position by setting the Top, Right, Bottom, or Left values to place the button where you want it on the screen (e.g., bottom-right corner or top-left corner).
• Step 3.4: Add a z-index value to ensure the button appears above other elements, like the menu. You can set the z-index to a higher value, such as 10 or 100, to ensure it’s on top.

Option 2: Positioned in the Header Section

If you prefer the CTA button to be in a more traditional, fixed spot outside the menu, you can place it within the header section.

• Step 3.1: Go to the Navigator panel and locate your header section.
• Step 3.2: Create a new Div Block to serve as a container for your CTA button. This will help with positioning the button relative to other elements.
• Step 3.3: Drag the button into the Div Block container.
• Step 3.4: Use the Margin or Padding settings in the Style panel to move the button to the desired location within the header (for example, outside the main menu but still aligned with the header).

Option 3: CTA Button on a Sticky Navbar

Another option is to place the CTA button on a sticky navigation bar. This means the button will follow the user as they scroll down the page, but it will remain outside the primary menu.

• Step 3.1: Select the navigation bar element and set its Position to Sticky in the Style panel.
• Step 3.2: Add a new Div Block next to the menu items where you want the button to appear.
• Step 3.3: Place the button inside this Div Block and adjust its position using margin or padding.

4. Make the Button Interactive

Once the button is positioned, you can add interaction to make it more engaging.

• Step 4.1: Select the button and go to the Interactions panel in Webflow.
• Step 4.2: Add a hover interaction, such as changing the background color or scaling the button slightly when the user hovers over it.
• Step 4.3: Set up a link for the button. You can link it to another page or external URL, or set up an action like opening a modal or a form.

5. Preview and Publish

After setting up your CTA button, it’s important to preview how it behaves on the page.

• Step 5.1: Click the Preview button in the top-right corner to see how the button looks and behaves on the page.
• Step 5.2: Test its responsiveness on different screen sizes to ensure it’s positioned correctly.
• Step 5.3: Once you’re satisfied with the result, click Publish to make the button live on your website.

Best Practices for CTA Buttons Outside of the Menu

While placing a CTA button outside of the menu can be highly effective, it’s essential to follow some best practices to ensure it works well:

1. Keep it Simple: Don’t overcrowd the page with too many CTA buttons. Focus on one main action for the best results.
2. Ensure Good Visibility: Make sure the button contrasts well with the background to catch the user’s eye.
3. Position it Strategically: Place the button in an area where users are likely to notice it, like the top-right corner or floating on the side.
4. Test on Different Devices: Make sure your CTA button looks great on mobile, tablet, and desktop devices.

Conclusion

Adding a CTA button outside of the menu in Webflow can be a powerful strategy for improving visibility and boosting conversions. By following the steps outlined above, you can easily create and position a CTA button that stands out from the rest of your page content. Whether you opt for a floating button, a sticky navbar, or a traditional header position, the key is to make sure your CTA is placed where users will notice it and be encouraged to take action. With Webflow’s intuitive design tools, achieving this is simpler than ever!