It’s been years since door knocking and friend recommendation was enough for your roofing business. Today if you want to succeed it’s not an easy battle with ever growing competition. One of the most efficient ways to separate you from the competition is a good SEO strategy.
To help you develop yours, here are some of the most important things you should and shouldn’t do for your roofing business.
Top 5 Dos for Your Roofing SEO
When it comes to SEO strategies there’s plenty of little things that long-term will be beneficial for your roofing SEO and your business. Here are some of the most important ones.
Know Your Keywords
Let’s start with the basics. If you’re offering roofing services, you have to understand how your potential customers search those services. That’s where keywords and keyword research come into place. Knowing keywords you should focus on will help you to optimize your website. This optimization will help you rank better so your customer can easily find you and relevant information they’re looking for.
For this you can use tools like Google Keyword Planner, SEMrush, etc. This will help you find relevant keywords to target. Don’t do this based on your personal search suggestions or guessing. Write down a few keywords and see what these tools will suggest to you. Focus on those with high search volumes and low to medium competition.
Local Optimization First
Local SEO is one of the most important parts for your roofing business. When a homeowner has a damaged roof his priority is to fix it as soon as possible. That’s why when they Google the best roofer near me you should pop up. Ensure this by optimizing your Google Business Profile (a few months ago this was called Google My Business). If your roofing business is going through the roof and you have expanded to multiple physical locations, you must create a separate profile for each location. Doing this at scale can easily overwhelm your schedule so it’s a good idea to use a tool that helps you manage multiple GMB listings.
Precisely fill out every section, including your business name, address, phone number, business hours, and categories. Keep your profile up to date, post regularly and interact with your potential and past customers. Encourage the satisfied ones to leave positive reviews, and always respond to all of them.
Quality Over Quantity
Create content for customers and not for search engines. It’s not about how many blog posts you’ll publish this month but about how educational, informative and valuable they are. Focus on high-quality content and this will establish your roofing business as an industry authority. This will help you connect and build trust with potential customers. And customers hire those who they trust.
Creating informative blog posts that answer common roofing questions, how-to guides, ebooks, etc. can also get you very important SEO backlinks. A backlink is a link created when another website links to your site. And they will do it if your content is valuable even without sponsored collaboration. Besides, having a good reputation with your content will make it easier for you to source prospects for outreach campaigns through the best email extractor you can access.
Mobile Optimization Isn’t an Option
Today when you create a website, it has to be mobile- friendly. Most people are glued to their smartphones and they’ll probably visit your website on their phones. So keep in mind different screen sizes, have clear contrast, readable fonts and clickable buttons. Make sure everything is easy to read without zooming, and simplify navigation for a better user experience.
Track Everything You Can
The last but not the least tip is to track everything you do. Same goes for your SEO strategy. Tracking your SEO performance is crucial to see which strategies are working and which are the ones you need to work on. With Usermaven and Google Analytics you can track everything that’s happening on your website. User behavior, traffic, how much time did they spend on your site, etc.
Top 5 Don’ts for your roofing business
Now that you know what to focus on, let’s quickly go through things you really shouldn’t be doing if you want your roofing business to succeed.
Ignore Website Speed
Picture this. A guy just noticed his roof is leaking and he’s in a real hurry to find someone who can come and fix it. He sees your website but it takes centuries (or simplify more than 5 seconds) to load. Frustrated, he jumps on another website. Slow website speed will literally force your users to leave your website without taking any action. And like that’s not enough even Google considers page speed as an important ranking factor, so he won’t be patient with your site either.
To improve the speed of your website, optimize image sizes, leverage browser caching, and minimize HTTP requests.
Use Black-Hat SEO
This is a big no. Engaging in manipulative practices can lead to penalties from search engines. This will harm both your visibility and credibility.
Stick to ethical SEO practices, focus on creating valuable content, build natural backlinks, and once again, write for readers, not search engines.
Neglect Meta Descriptions and Title Tags
If your meta descriptions and titles are poorly optimized or missing, it can result in lower CTR from search results. So write direct and clear meta descriptions and title tags that include your target keywords and describe the content of each page.
Overlook User Experience (UX)
A website that’s hard to navigate or use will impact your SEO too.
So design your website with the end user in your mind. Ensure easy navigation, fast loading times, simple structure and clear call-to-action (CTA) buttons.
Expect Immediate Results
Search engine optimization (SEO) is a strategy that takes time to show results, and you really can’t rush it. It might take several months before you see any significant improvements. But that doesnt mean SEO isn’t working. Have realistic expectations and a bit of patience, and soon enough you’ll enjoy all the benefits SEO can give you.