Substack has quickly become a go-to platform for writers, journalists, and creators to share their work and connect directly with their audience. Whether you’re a seasoned blogger or new to the scene, Substack offers an easy way to distribute your content to readers via newsletters and a user-friendly interface.
One of the most powerful tools Substack offers is the ability to share your blog content with a link, allowing you to reach a wider audience and keep your subscribers engaged. If you’re wondering how to share your blog on Substack with a link, here’s a simple, step-by-step guide to help you get started.
Step 1: Create Your Substack Account
Before you can start sharing your blog, you’ll need to create an account on Substack.
- Visit Substack.com: Go to the Substack homepage (substack.com) in your browser.
- Sign Up: Click on the “Start writing” button or “Sign Up” to create an account. You can register with your email address, or connect through a Google or Apple account for faster access.
- Set Up Your Profile: Once you’re logged in, set up your profile by adding a profile picture, bio, and any other relevant information. This will help your readers get to know you and trust your content.
- Customize Your Substack Page: Customize the design and branding of your newsletter. Choose a color scheme, select a header image, and ensure your page reflects your style.
Step 2: Create a New Blog Post
After setting up your Substack account, you can begin writing and publishing blog posts directly on the platform.
- Create a New Post: On your Substack dashboard, click on the “Write a Post” button to open the post editor.
- Write Your Content: Write your blog post in the editor. Substack provides a clean, simple interface where you can format text, add images, and embed links. You can also add tags to your post to help your audience find it.
- Edit and Review: Review your post for spelling, grammar, and any formatting issues. You can use Substack’s preview feature to see how your post will appear to readers.
Step 3: Publish the Post
Once you’re satisfied with your post, it’s time to publish it.
- Publish Settings: Before you publish, you’ll have the option to choose whether to publish the post immediately or schedule it for a later time. You can also select whether the post will be free or paid if you have a subscription model in place.
- Click “Publish”: Once you’re ready, click the “Publish” button to make your post live. Substack will immediately generate a link to your blog post, which you can share with others.
Step 4: Share Your Blog Post Link
Now that your blog post is live, you’ll want to share the link to attract readers.
- Copy the Link: After publishing, you will be taken to the post’s page. Simply copy the URL from your browser’s address bar. The URL will be in the format of
https://[your-substack-name].substack.com/p/[post-title].Alternatively, Substack provides a “Copy Link” button that you can click to easily copy the link to your clipboard.
- Share via Social Media: Paste the link into your social media profiles, including Facebook, Twitter, LinkedIn, or Instagram. Accompany the link with a catchy caption to encourage people to click and read the post.
- Embed the Link in Your Email Signature: Add the link to your email signature or in a follow-up email to your subscribers. This can help you drive traffic and increase engagement with your content.
- Collaborate with Others: If you collaborate with other bloggers or influencers, ask them to share your Substack link with their audience. This will help you tap into new readership and grow your community.
Step 5: Optimize for SEO and Engagement
To maximize your blog’s visibility, you should optimize your post for search engines and engage with your readers.
- SEO Optimization: Substack allows you to add custom titles, descriptions, and tags to your posts. Make sure your blog post is SEO-friendly by using relevant keywords that your audience may be searching for.
Use concise, descriptive titles and subtitles, and include keywords naturally in your content.
- Call-to-Action (CTA): At the end of your post, encourage your readers to take action—whether it’s subscribing to your newsletter, commenting on the post, or sharing it with others.
- Engage with Comments: If your readers leave comments on your post, be sure to respond to them. Engaging with your audience helps build a loyal community around your content.
Step 6: Analyze the Performance of Your Post
Substack provides analytics tools that allow you to track the performance of your posts. You can see how many people have opened your newsletter, how many clicks your blog link has received, and how many new subscribers you gained.
- Monitor Subscriber Growth: Keep an eye on your subscriber count. A sudden increase in subscribers can indicate that your post is performing well.
- Engagement Metrics: Track how many people are interacting with your content, including comments, likes, and shares.
- Refine Your Strategy: Use these insights to improve your future posts. For example, if certain types of content are attracting more engagement, consider creating similar posts.
Step 7: Repeat the Process
To maintain and grow your Substack audience, you should continue publishing high-quality content regularly. Consistency is key to keeping your readers engaged.
- Set a Posting Schedule: Consider setting a weekly or monthly posting schedule to keep your audience coming back for more. Regular updates also improve your visibility in search results.
- Promote New Posts: Every time you publish a new post, repeat the sharing process. Promote your blog link across different platforms and remind your subscribers to read and share your latest content.
Conclusion
Sharing your blog on Substack is an excellent way to build a direct connection with your audience. By following this step-by-step guide, you can create, publish, and share your content with ease. Whether you’re a beginner or a seasoned blogger, Substack offers all the tools you need to engage with readers, grow your following, and share your writing with the world.
So, start writing, share your link, and watch your blog gain traction!