A good e-commerce web design is vital in helping establish your brand’s online presence. It influences how your audience perceives your brand by giving them the first impression of your business. Users don’t trust a poorly designed site. Ensuring your e-commerce site is professionally designed can help build trust with your audience, making them feel at ease checking out your business further. Below are five e-commerce web design mistakes to avoid.
1. Ignoring mobile friendliness
Most customers use mobile devices to access e-commerce websites. Ensuring website visitors can access your e-commerce site using mobile devices is key to creating a positive experience. If your site isn’t mobile-friendly, users will abandon you for a competitor, leading to increased bounce rates and causing you to lose potential customers. If your e-commerce site isn’t optimized for mobile, users will have a hard time navigating it on small screens, negatively impacting user experience.
Ensuring a mobile-friendly website can make your business more competitive in the online shopping scene. With the help of a trusted web design company such as Bizango, you can create a mobile-friendly e-commerce site that users can access using any device.
2. Poor navigation
Easy navigation is crucial for a good user experience, with statistics indicating that 37% of users are likely to abandon a website due to poor navigation and site. Suppose website visitors cannot quickly find the information they need or your navigation is confusing. In that case, they’ll get frustrated and leave your site, leading to a high bounce rate and reduced conversion rates. Ensuring clear, intuitive navigation can help make it easier for website users to locate whatever they’re looking for, resulting in a better user experience and a better possibility of conversion.
3. Slow website speed
Speed is a key performance metric when it comes to e-commerce websites. Online users expect your site to load quickly. If your website takes a long time to load, users will leave and may not return due to the bad experience. Search engines prioritize speed when ranking e-commerce sites because it’s a key user experience determinant.
If your website loads slowly, visitors will have a poor experience, forcing them to abandon your site. This will lead to higher bounce rates and low search rankings, leading to low organic traffic to your e-commerce website. To improve website speed, consider:
- Optimizing images
- Limiting HTTP requests
- Limiting external script use
- Using browser HTTP caching
- Limiting redirect usage
- Minifying JavaScript and CSS files
4. Lack of Calls to Action (CTAs)
When visitors come to your website, you want to ensure they’re doing what you expect them to, including:
- Making a purchase
- Filling out a form
- Signing up for a newsletter and more
Without CTAs, users will likely leave your e-commerce website without taking the action you hope for, leading to a loss in conversion chances. Well-designed CTAs strategically placed on your site will help direct users to take desired actions.
5. Poor product photos
Product photos are vital when seeking to capture customer attention and make sales. Poor-quality images will not only make your products look unappealing and cheap but also turn away customers. Good quality product photography is critical for your e-commerce business’s reputation. It will showcase your products in the best possible light while inspiring prospects to buy.
Endnote
Good web design is vital for the success of your e-commerce business. Consider avoiding these mistakes when designing your e-commerce website.