Ready to grow your real estate biz in 2025? Then you need a smart CRM that’s got your back. Real estate is all about relationships, and managing clients, leads, and listings can get wild. That’s where CRM software comes in.
We’ve rounded up the 10 best real estate CRM software in 2025. They’re easy to use, powerful, and designed to help agents like you crush it.
1. Follow Up Boss
Perfect for: Teams that want speed and automation.
Follow Up Boss is lightning-fast. It pulls leads from over 200 sources. Text them, call them, or set up email drips with ease.
- No complicated setup
- Great for team collaboration
- Mobile app is top-notch
2. kvCORE
Perfect for: Teams and brokerages that want an all-in-one system.
kvCORE can do it all. Smart CRM, automated marketing, and lead gen tools. Your brand will thank you.
- Lead scoring included
- Behavior tracking
- Sleek dashboards
3. Zoho CRM
Perfect for: Agents who love customization.
Zoho isn’t just for realtors, but it shines when tailored for real estate. Its automation tools are super flexible.
- Budget-friendly
- AI-powered insights
- Custom workflows
4. LionDesk
Perfect for: Agents who want simple video and text messaging tools.
LionDesk talks your clients’ language – literally. Send texts, emails, or videos in just a few clicks.
- Built-in dialer
- Drip campaigns
- Video marketing tools
5. Wise Agent
Perfect for: Solo agents and small teams.
Wise Agent is like your super-organized assistant. It integrates with Gmail, Outlook, and more.
- Affordable and simple
- Transaction management
- Easy client tracking
6. CINC
Perfect for: Agents who want serious lead generation.
CINC isn’t just a CRM. It’s a lead machine. You’ll get leads and a smart system to follow up fast.
- Built-in website options
- Texting and calling tools
- Lead routing features
7. Real Geeks
Perfect for: Agents who want great value and lead gen.
Real Geeks does solid lead generation and keeps things clean and efficient in the backend.
- Simplified interface
- Great support
- IDX website included
8. HubSpot CRM
Perfect for: Agents who want a free but powerful solution.
HubSpot’s free version packs more punch than many paid ones. It’s easy to scale as you grow.
- Free to start
- Marketing automation
- Contact tracking made easy
9. Top Producer
Perfect for: Veterans in real estate who want tried and trusted.
Top Producer has been around forever for a reason. It’s built for real estate, hands down.
- Long-term contact tracking
- Lead nurturing on autopilot
- MLS-integrated tools
10. Market Leader
Perfect for: Agents who want leads with their CRM.
Market Leader gives you both. Leads delivered and a CRM to keep them warm.
- Automated follow-ups
- IDX websites
- Easy to use out-of-the-box
Which CRM Is Right for You?
The best CRM depends on your style. Want an all-in-one box? Go kvCORE. Prefer simplicity with power? Try Follow Up Boss or Wise Agent.
And hey – don’t forget the power of CRM mobile apps. You’ll want to update on-the-go, track calls, and reply to leads instantly.
Tip: Most of these CRMs offer free trials. So test a couple and see which one clicks with your workflow.
Make 2025 the year you work smarter, not harder. Your dream clients are out there – let your CRM help you win them over!